Intuition in Business

Intuition in Business

Intuition in Business (Oxford University Press, 2023) is a state-of-the-art study of the science of intuitive decision-making. Intuition in Business is based on two decades of research, teaching and consulting on intuition. Intuition in Business:

  • Explains the science behind intuition;
  • Presents compelling evidence for the powers of intuition;
  • Shows you how to nurture your innate capacity for intuition.

Intuition in Business is for anyone who wants to take a deep dive into the psychology and neuroscience of intuition. It’s the ideal companion to Trust Your Gut (Pearson, 2024).

Read a sample chapter of Intuition in Business here

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About Intuition in Business

In this book Eugene Sadler-Smith examines why so many decision-making situations leave us in 'two minds'. He reveals that, metaphorically speaking, we have two minds in one brain: an 'intuitive mind' and an 'analytical mind'.

He argues that: these two minds didn't evolve to compete with each other, instead they complement each other: the analytical mind 'solves' while the intuitive mind 'senses'; and to be an effective decision-maker you need both solving and sensing skills.

Intuition is a unique skill for humans that can't be replicated or reproduced by artificial intelligence. The secret of success in the age of AI is to strike the right balance between human intuitive intelligence and machine artificial intelligence.

In this book Eugene Sadler-Smith examines why so many decision-making situations leave us in 'two minds'. He reveals that, metaphorically speaking, we have two minds in one brain: an 'intuitive mind' and an 'analytical mind'.

He argues that: these two minds didn't evolve to compete with each other, instead they complement each other: the analytical mind 'solves' while the intuitive mind 'senses'; and to be an effective decision-maker you need both solving and sensing skills.

Intuition is a unique skill for humans that can't be replicated or reproduced by artificial intelligence. The secret of success in the age of AI is to strike the right balance between human intuitive intelligence and machine artificial intelligence.